Post popular articles on high-traffic days

If you’ve been blogging for a month or more, it’s a good idea to try to identify your most popular post, and then post a similarly themed topic on a day of the week when you’ll receive the most traffic. This way, you’ll maximize not only your number of loyal readers, but you’ll increase your chance of getting bookmarked on popular social sites.

Studies on this are sort of difficult to locate, but in general, it seems the weekends tend to be slower, and Mondays and Tuesdays are typically the busiest days (after people have taken the weekend off from their bookmarked sites and feed readers.)

With that in mind, it might be a good idea to consider posting your popular topics towards the beginning of the week. For example, I have three articles that have received an amazing amount of traffic… an article about a contest that I ran (which is only duplicatable if I choose to run another contest), an article about John Chow (who commands a lot of buzz, so people were naturally interested), and an article about managing your reputation online by subscribing to a feed for site searches for your name and URL, that was filed in the category “Blog Tip of the Week”. As a result, you can expect to see me publish weekly blog tips, articles about John Chow, and similar “extra buzz” topics early in the week, and share “link love” topics and other uncategorized ramblings later in the week or on the weekends.

You can test your own traffic at whichever analytics program you use if you have at least a month’s worth of data…. Mondays and Tuesdays might not be your heaviest days, but you’ll know when you stack up your weekly traffic reports and compare them. I recommend evaluating your “high traffic” days monthly, and readjusting your posting based on what you find. Play the numbers a little bit. If you have a pillar series, or a hot topic that is highly ranked in keyword searches, then you generally should be posting that on the day it would typically get the most exposure. As a bonus, getting bookmarked on those days by your loyal readers may lead to additional “organic bookmarking” by new visitors, since they’re ALSO likely to be online on your busiest days.

And, if I can hazard a guess, this might be the last time you see me post a “blog tip” on a Thursday. I only chose to do it because I felt like it was information that should be shared sooner rather than later, but based on the popularity of my last blog tip, I should probably follow my own advice and start publishing them on Mondays.

Check out how my mentor, Yaro Starak, made $6549.52 in one month from his blog! Download his free ebook, the Blog Profits Blueprint, by clicking below!

Related posts:

Managing your online reputation
Anatomy of a semi-automated lifestyle, Part One
Aim for the perfect day, once a week