Squeeze page basics

In my studies on internet businesses, I’ve found that the most successful ones have built a very solid and distinct system for filling the sales funnel.

Amateur marketers will sometimes fall into the trap of driving traffic directly to their sales page, and then be excited when their carefully crafted pitch converts two or three buyers out of every hundred. The problem with this mentality is that the sales page is failing to capture contact information for over 95% of the page visitors… and the marketer loses an opportunity to ever build a relationship with that person. This type of short term thinking will doom internet business owners who don’t understand the importance of building and filling the sales funnel.

Master marketers know that you can’t focus on the first sale. To build a successful sales funnel, you’ve got to understand one of the most basic principles in marketing, period… your customer may need to be exposed to your marketing message seven times before they’ll be willing to take action.

With that thought in mind, a good marketer would be kicking himself for focusing on landing the first sale at the expense of an opportunity to contact the reader multiple times… and possibly with multiple different offers!

What’s a squeeze page, and why do I want one?

A squeeze page is a page where you will drive your visitors so that you can capture their name, email address, and other pertinent information to your marketing campaign. After you’ve gathered that info, you can start to build a relationship with the visitor by following up with them with an autoresponder sequence that introduces and explains your marketing message. This is the time where you will present the sales page and give your visitor an opportunity to buy… they may or may not do so at the time, but you can always present your offer again later after you’ve spent more time building the relationship.

What are the main ingredients of a squeeze page?

A carefully crafted squeeze page will contain these critical elements:

• An attention grabbing headline - Something that captures your reader and compels them to look down the page.
• 4-6 teaser bullets - Build the suspense here without giving away any secrets… make your prospect want to opt-in after reading your teasers.
• The call to action - What do you want your prospect to do? Click for more info? Subscribe to a newsletter? Sign up for a teleconference?
• An opt-in form - This is where you’ll capture the contact information from your reader and get them into your sales funnel.
• An ethical bribe - Honestly, people have gotten tired of giving up their email addresses to marketers… it’s pretty much mandatory to give something away in exchange for contact info these days. Develop a product of your own, or offer something else which you have the right to give away as a trade. Popular things to offer are ebooks, videos, downloadable audios, or mini-courses.

Stay tuned for Squeeze Page Secrets!

Very soon, I’m going to offer a small package to my opt-in list subscribers called Squeeze Page Secrets… the package will include two sample squeeze page templates that you can use to create your own pages, and a 10 page report, appropriately titled, “Squeeze Page Secrets”. If you want to be notified immediately when the Squeeze Page Secrets package is ready, fill out this brief form and I’ll send you a free copy of Squeeze Page Secrets the minute it’s available!