Ten reasons people won’t buy from you

1. You don’t make people feel safe when they order. Remind your visitors that they are ordering through a secure server, if that applies. Tell them that you won’t sell their e-mail address and all their information will be kept confidential.

2. You don’t make your ad copy attractive. Your ad lists features instead of benefits. The headline does not attract at your target audience. You don’t list any testimonials or guarantees in your ad.

3. You don’t remind people to come back and visit. People usually don’t purchase the first time they visit. The more times they visit your site, the greater the chance they will buy. The most effective way is to give them a free subscription to your email newsletter.

4. You don’t let people know anything about your business. They will feel more comfortable if they know who they are buying from. Publish an “About” page on your web site, and include your business history, personal profile, and contact information.

5. You don’t give people as many ordering options as possible. Do you accept credit cards? Checks? Money orders or other forms of electronic payments? Do you take orders by phone, e-mail, web site, fax, mail, etc?

6. You don’t make your web site look professional. You’ve got to have your own domain name. Your web site should be easy to navigate through, and the graphics should be related to the theme of your web site.

7. You don’t let people read your ad before they get your freebie. When you use free stuff to lure people to your web site include it below your ad copy or on another web page. If you list the freebie above your ad they may never look to see what you’re selling.

8. You don’t attract the target audience that would buy your product or service. A simple way to do this is to survey your existing customers or email subscribers to see what attracted them to buy. This information will help you improve your target marketing and advertising.

9. You don’t test and improve your ad copy. There are many people who write ad copy and never change it. You have to continually test and improve your ad copy to get the highest possible response rate.

10. You don’t give people any urgency to buy now. Many people are interested in your product or service, but they put off buying it till later and eventually forget about it. You can entice them to buy now by offering a freebie or discount, or include a deadline date when the offer ends.