The sustainability of your blog

Like a garden of flowers, your blog has a need for proper attention to grow. The ingredients, of course, are a bit different, but they’re also pretty equally relatable. You could think of your traffic like exposure to sunlight. Content is like plant food (please, please don’t be watering your keyboards). There are different schools of thought on singing to your flowers, although I’m fairly certain that serenading your website is less than effective (unless you’re an audio or video blogger, in which case your audience may expect you to be so vocal.)

The point here is that your blog depends on you to keep it alive. With or without the blog owners influence, this simple formula applies:

Content = Traffic

The output is remarkably relative to the input. For some bloggers, there may even be an extension to the formula that looks like so:

Content = Traffic = $$

This blog wasn’t truly designed or intended to generate an income, although it does pull down a couple bucks here and there. The goal wasn’t to make money… the goal was to learn about building a potential presence and asset on the web. However, it’s understood that your blog depends on new content to generate new traffic and new income. It’s also commonly held that newer bloggers are influenced by guru’s and A-listers who sell the dream that blogging is your ticket to the bank. However, blogs are often seen failing at an alarming rate, because everyday bloggers aren’t conditioned to sustain the process of generating new content in addition to their normal full-time work or studies. That’s why it’s so incredibly important to be passionate and excited about your topic of choice.

At the end of the day, whether you’re talking about flowers or a website, it’s the application of the correct ingredients that will make the difference between growth and failure. And no, singing still won’t do it. Go write something.